Newcap’s Eastern stations performed exceptionally well in 2010, ranking either #1 or #2 in virtually every BBM ratings market in Atlantic Canada.
Newcap has forty-one stations in Newfoundland and Labrador, Nova Scotia, New Brunswick and Prince Edward Island.
In St. John’s, Newcap stations were the top performers in Newfoundland and Labrador’s capital city, finishing 1-2-3 in St. John’s BBM ratings. VOCM was the #1 station with 20.2, K-Rock was #2 with an 18.0 share, and 99.1 HITS-FM is #3 with a 17.7 share. It was another strong year in Charlottetown as well, as K-Rock 105.5 and Ocean 100 were the #1 and #2 rated stations, respectively. K-Rock 105.5 had a 24.0 share and Ocean 100 sits in #2 and holds a 22.0 share.
Two major success stories from the Eastern Region come from Sydney’s The Giant and Kentville’s K-Rock. The two FM stations were launched in 2008 and The Giant, true to its namesake, posted a 40.2 share, nearly doubling its nearest competitor who had a 23.3 share.
Newcap’s Kentville station, K-Rock, in only their 3rd ratings book remains the market leader with a 36.9 share. The nearest competitor was a distant second with a 15.7 share
Sydney and Kentville are excellent examples of Newcap’s ability to deliver incremental growth in new markets.
The top performing Sydney and Kentville stations are excellent examples of Newcap’s ability to deliver organic growth in new markets. The key to Sydney’s success boiled down to engaging the audience. When The Giant came to town, our radio professionals went right into the community and did heavy research, talking with listeners, local businesses, local politicians and community leaders to find out what they wanted. The answer was unanimous—the community wanted a fun, uptempo radio station that was engaging and innovative. They wanted more contests and more interaction. The Giant delivered all of those needs, and in doing so, reinforced the Newcap strategy—they connected with their communities, reflected the needs of their audiences, and continue to flourish.
New Stations on the Way:
Launched four repeater signals in Prince Edward Island in early 2010
Launched new AM to FM conversions in Wabush and Goose Bay, Newfoundland and Labrador in September 2010
Received CRTC approval for repeater in Springdale, and North West River, Newfoundland and Labrador in September 2010 and early 2011