3 Reasons for Local Radio
1.Stability Radio is the most powerful advertising tool for local businesses. Local revenue growth depends on strong relationships and providing results to advertisers. Newcap’s commitment to the local community and focus on our client’s business provides stable local revenue which is not entirely
dependent on ratings and is insulated from changes in economic conditions.
2.Reach Radio is at the heart of local communities all across Canada.Whether the audience is 5,000 listeners or 500,000 listeners, the collaborative spirit of local radio is integral to both supporting and fostering a community’s identity. Every Newcap station makes it a priority to be at the centre of local events to best connect with and reflect the needs of our listeners. In every market we operate, our research, marketing and promotional teams work with our listeners to ensure our product is exactly what audiences want to hear.
3.Loyalty Local radio creates lasting relationships with audiences and advertisers. Local radio creates a targeted and loyal listener base on which local advertisers rely to drive their businesses. We are able to distinguish ourselves because our commitment to understanding our listeners goes beyond programming. We are extremely active in the community, supporting and sponsoring charity events, and donating airtime for charitable causes.