Record year of ratings for Hot 89.9 FM.
Newcap has six stations in Ontario and Manitoba.
Newcap’s contemporary hits station, Hot 89.9 FM continued to be the highest rated station among adults aged 25-54 in the Ottawa market for 2010. Hot 89.9 had a record high year for ratings, with a 14.0 ratings share of adult listeners aged 25-54. The performance of Hot 89.9 was so overwhelming, that the closest competitor was over 5 rating points behind.
Hot 89.9’s performance can be attributed to its talented on-air and off-air teams. In 2010, Hot 89.9 continued to follow the same strategy that made 2009 so successful for them—dedication to keeping the content, music, imaging and promotions current and cutting-edge. Hot 89.9 has been growing for nearly eight straight years. The station plans to continue increasing its listenership, as Hot 89.9’s Program Director Josie Geuer said regarding their current year-over-year growth: “Hot 89.9 has an energy that is magnetic. It’s all about forward motion; we’re always on to the next big thing.” At Hot 89.9, they don’t want to simply be a radio station in Ottawa—they want to be the radio station in Ottawa.
Newcap’s two Sudbury stations had an excellent 2010, with their two stations placing #1 and #3 in the market.
Newcap’s two Sudbury stations also had an excellent 2010, with their two stations placing #1 and #3 in the market. Newcap re-launched CHNO-FM as Rewind 103.9, and “Sudbury’s Greatest Hits” station made a spectacular debut as Sudbury’s #1 radio station with a 19.5 share. After being launched mid-2009, Rewind 103.9’s sister station, HOT 93.5 posted a strong increase, up from 12.6 to 14.6 to take the #3 position in the market.
New FM Station on the way: CHNK-FM in Winnipeg, Manitoba has been re-formatted and re-branded as K-Rock 100.7, world class rock. The station plays primarily classic rock music as well as a diverse mix of blues and roots music.